VELURA PARIS — EST. 2024
A SCENTTHAT STAYSLONG AFTERYOU LEAVE.
The debut collection. Twelve fragrances. Each one a world. Each one entirely yours.
PERFUME IS MEMORY
It is the first summer you fell in love.
The morning your life changed.
The person you miss the most.
VELURA captures these moments —
and gives them back to you.
Every time you open the bottle.
The Collection
THE VELURA COLLECTION
Twelve fragrances. Twelve worlds. One for every version of you.
Which VELURA
are you?
Answer five questions. Discover the fragrance that was made for you.
Taken by 180,000+ women worldwide · Takes just 2 minutes
The Ritual
She opens the bottle.
Closes her eyes.
And for a moment —
nothing else exists.
Your outfit makes an entrance. Your perfume makes a memory. The right scent doesn't announce you. It announces the version of you you always knew you were.
In their own words
WOMEN WHO WEAR VELURA
Lumière Rose is the first perfume that has ever made me cry. I opened the bottle on a Tuesday morning and suddenly I was 19 again, standing in my grandmother's garden. I didn't know a perfume could do that.
Isabelle M.
Paris, France · Lumière Rose
The world noticed.
VELURA is what luxury perfumery has been missing.
Vogue
A debut that rivals the great French maisons.
Harper's Bazaar
The most beautiful bottle of the year.
ELLE
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